Advertisers say Facebook plans to test pre-roll video ads for Watch shows after resisting the format (Garett Sloane/Ad Age)


 Garett Sloane / Ad Age:
Advertisers say Facebook plans to test pre-roll video ads for Watch shows after resisting the format  —  Facebook plans to test video ads at the start of Watch shows, according to advertisers who are familiar with the social network’s strategy, exploring what would be a significant shift.