Apple Buys Shazam To Boost Apple Music
Published on December 11, 2017 at 11:00PM
An anonymous reader quotes a report from Bloomberg: Apple agreed to acquire music-identification service Shazam, taking ownership of one of the first apps to demonstrate the power of the iPhone, recognizing songs after hearing just a few bars of a tune. Terms of the deal weren’t disclosed, but a person familiar with the situation said Apple is paying about $400 million for the U.K.-based startup. That would be one of Apple’s largest acquisitions ever, approaching the size of its 1996 purchase of Next Computer Inc. which brought co-founder Steve Jobs back to the company. That transaction would be worth more than $600 million in today’s dollars. The Shazam app uses the microphone on a smartphone or computer to identify almost any song playing nearby, then points users to places they can listen to it in future, such as Apple Music or Google’s YouTube.
“Apple Music and Shazam are a natural fit, sharing a passion for music discovery and delivering great music experiences to our users,” Apple said in an emailed statement on Monday. “We have exciting plans in store, and we look forward to combining with Shazam upon approval of today’s agreement. Since the launch of the App Store, Shazam has consistently ranked as one of the most popular apps for iOS,” Apple also said. “Today, it’s used by hundreds of millions of people around the world, across multiple platforms.” The acquisition would help Apple embed that capability more deeply into its music offerings. The company’s digital assistant Siri gained Shazam integration in 2014, so users could ask it what song is playing in the background.
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