Snapchat’s Big Redesign Bashed In 83 Percent of User Reviews
Published on January 13, 2018 at 01:50AM
The new Snapchat redesign that jams Stories in between private messages is not receiving a whole lot of praise. “In the few countries including the U.K., Australia, and Canada where the redesign is widely available, 83 percent of App Store reviews (1,941) for the update are negative with one or two stars, according to data by mobile analytics firm Sensor Tower,” reports TechCrunch. “Just 17 percent, or 391 of the reviews, give it three to five stars.” From the report: The most referenced keywords in the negative reviews include “new update,” “Stories,” and “please fix.” Meanwhile, Snapchat’s Support Twitter account has been busy replying to people who hate the update and are asking to uninstall it, noting “It’s not possible to revert to a previous version of Snapchat,” and trying to explain where Stories are to confused users. Hopes were that the redesign could boost Snapchat’s soggy revenue, which fell short of Wall Street earnings expectations in Q3 and led to a loss of $443 million. The redesign mixes Stories, where Snapchat shows ads but which have seen stagnation in sharing rates amidst competition from Instagram Stories, into the more popular messaging inbox, where Snapchat’s ephemeral messaging is more differentiated and entrenched.
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