With today’s announcement from Atlassian that it was selling the IP assets of its two enterprise communications tools, Hipchat and Stride, to Slack, it closes the book on one of the earliest competitors in the modern enterprise collaboration space. It was also a clear signal that Slack is not afraid to take on its giant competitors by forming key alliances.
The fact the announcement came from Slack co-founder and CEO Stewart Butterfield on Twitter only exacerbated that fact. Atlassian has a set of popular developer tools like Jira, Confluence and Bitbucket. At this point, Hipchat and Stride had really become superfluous to the company and they sold the IP to their competitor.
Not only was Slack buying the assets and Atlassian was effectively shutting down these products, Atlassian was also investing in Slack, a move that shows it’s throwing its financial weight behind the company as well and forming an alliance with them.
Slack has been burning it up since in launched in 2014 with