If you want to subscribe to both Scribd and The New York Times, you can now do it for a combined price of $12.99 per month — particularly impressive when you consider that a standard NYT digital subscription costs $15.99 on its own.
You sign up and pay through Scribd, but once you do, you’ll get separate logins. Those will give you full access to The Times’ website and apps, as well Scribd’s library of ebooks, audiobooks and more. (One caveat: You’ll need to be a new subscriber to both services.)
The two companies have worked together in the past, both on a student subscription and by incorporating selected Times articles into the Scribd service. This, however, looks like their biggest partnership yet.
When asked about the price, The Times’ vice president of customer experience and retention Dork Alahydoian said simply, “We felt the need to be competitive with other major services.”
He added that The Times is hoping use these kinds of bundles to find and retain new subscribers. However, it hasn’t done many of these partnerships in the past — basically, a promotion with Spotify is the only one in the United States.
“We definitely needed to make sure it was the right partner, the right audience, the right model,” Alahydoian said. In his view, Scribd was a good fit because it attracts a similar audience as The Times, namely educated readers who are “willing to pay for content.”
As for whether The Times might do more deals like this in the future, he said, “We’re always looking for the right partnership. It’s about making sure it’s an impactful relationship.”
Scribd, meanwhile, has been experimenting with subscription bundles of its own. In this case, CEO Trip Adler said he’s hoping to provide “everything you could want to read in one subscription.”
“By having such a great offering, we think we can really expand the number of people who pay for news and for books and for written content,” he added.
social experiment by Livio Acerbo #greengroundit #techcrunch http://feedproxy.google.com/~r/Techcrunch/~3/8v7K8JvoFDU/