The electric guitar has been floating around in some for or another since the early 30s. But given how much the instrument dominated the music landscape for the latter half of the 20th century, interesting innovations don’t really come along too often.
Fender’s models are probably the most iconic of the bunch, and the company’s found most of its successes sticking to what works. In recent years, however, the American guitar manufacturer has been looking for ways to broaden its appeal as rock music has slowly waned from the music charts.
The Acoustasonic Telecaster, however, makes a pretty compelling case that there’s still room for innovation in that well-tread ground. The acoustic/electric hybrid is more than just your standard hollow body with built-in pickups. The magic is a built-in digital signal processing chip — not entirely dissimilar from the one you find in effect pedals.
The company describes the “Acoustic Engine” as, “a proprietary blend of classic analog and future technologies that optimizes the guitar’s natural sound, and then modifies the resonance to deliver a curated collection of voices. These acoustic and electric voices can be played solo or blended via the Mod Knob to create new sounds. They can also be used simultaneously, courtesy of the Fender Acoustasonic Noiseless magnetic pickup.”
If you pay any attention to instruments, you’d be forgiven for thinking this is all fairly gimmicky. But demos and some early hands-on with the guitar show a surprisingly rich and full sound from the system.
The Acoustasonic is built in Fender’s California factory. It’s available starting today for $2,000.
social experiment by Livio Acerbo #greengroundit #techcrunch http://feedproxy.google.com/~r/Techcrunch/~3/_Hz-lTsVlMA/