It’s official. On March 25, Apple will hold a long-anticipated event in which it details its upcoming streaming and media subscription services. It’ll arguably be the company’s most important announcement of the year.
During the presentation, Apple executives should fill in some very large blanks in its subscription ambitions. The company has already cut deals with headline talent like Oprah Winfrey, M. Night Shyamalan, and Reese Witherspoon. Its shows have already roped in talent like Chris Evans, Jennifer Garner, and Steve Carrell. And it has committed at least a billion dollars to the project, a pittance given the company’s war chest, but enough to signify the seriousness of its intent. But beyond that? No one outside Cupertino has any idea what the company’s got planned.
“We don’t have any information. We don’t know the price point or the business model,” says Day Rayburn, a streaming media analyst with Frost & Sullivan. “Now we’re going [...]