McDonald’s Just Spent $300 Million on a Little Known Startup. Here’s Why It Was a Brilliant Move

No, McDonald’s didn’t buy a competitor. It bought a tech company. That’s right–McDonald’s has reached an agreement to acquire Dynamic Yield, an Israeli startup that specializes in “decision logic” technology. This tech uses data acquired from previous purchases to recommend additional purchases. (Think: the “customers like you also bought” suggestions when shopping on Amazon, for …

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