Like winter in Game of Thrones, Amazon’s fifth annual Prime Day Sale has come. Prime Day began back in 2015. It was a day-long sale celebrating Amazon’s 20th anniversary, a chance for Amazon’s millions of Prime subscribers to score some sweet deals. That first Prime Day was so successful that Amazon made it an annual event. It’s been growing, Hydra-headed, ever since.
Last year, Prime “Day” stretched to 36 straight hours; this year it’s become Prime Days, running for a full 48 hours, likely with more deals then ever: Amazon Fresh is in on the action, as is Twitch Prime, along with some new offerings like the just-launched Happy School Year store, aimed at students, parents, and educators looking to stock up on back to school supplies.
There’s been some effort to rebrand Prime Day “Black Friday in July” since dozens of other retailers have their own competing sales going. As distasteful as that phrase is, it’s worth bearing [...]