It’s no easy feat to take design language evolved to fit two-seaters with the profiles of ballet flats, and map it onto a high-rider. Where other SUVs from luxury brands look anodyne or bloated, the Urus is angular, sharp. You may not love it, but you’ll notice it. That’s the product of sticking to Lamborghini’s heritage, while stretching it just a bit. The Urus bears the influence of the current Aventador, iconic Miura, the funky Espada. The rakish angles of the wheel arches and triangular air outlets call back to Lamborghini’s first SUV, the LM002 (aka Rambo Lambo) of the late 1980s and early ’90s.
Inside, the Urus carries the classic marks of today’s Lamborghini sports cars, including scimitar-like paddle shifters for when you want to row through the eight gears yourself, and the plastic cover you flip up for access to the ignition button. “It’s a big melting pot of ideas of the past of Lamborghini,” says the company’s chief designer, Mitja Borkert.
The Urus is a family car, you could say, and not just because you can take your partner and kids and Great Dane along for a ride. It melts various ideas into one. Like most cars these days, the Urus offers various modes, which rejigger the suspension, steering, acceleration, and braking. In Sant’Agata, home to Lamborghini, those modes are Strada (for street, or comfort), Corsa (race, or sport), Terra (off-road), and Sabbia (sand). Each iteration does its job well, I discovered when I took the car up the California coast for a weekend that involved a late-night kayaking tour of Tomales Bay. Terra makes for a sure-footed climb and descent of the steep dirt road that leads to the kayaking parking lot. After a few tiring hours on the water, I’m glad to have Strada smooth out the ride for the late-night drive down a woodsy stretch of Highway 1, and the carbon-ceramic brakes are more than adequate for keeping me from hitting the deer that jets across the road. The next day, with the sun out and the deer cleared, Corsa lets me slice down the coast, making the most of the twin-turbocharged V8 engine.
The average Lamborghini owner, unsurprisingly, owns more than one car. They don’t have to choose between the dedicated sports car for those days of winding backroads and the more comfortable, practical vehicle for when it’s time to take the kids to practice. But the Urus eliminates the need to choose which one to take out of the garage. Confusing, maybe. But when you’ve got an hour to kill on the backroads near the polo grounds while your youngster bumps and rides, it all becomes a bit clearer.
More Great WIRED Stories
social experiment by Livio Acerbo #greengroundit #wired https://www.wired.com/story/need-errands-really-quickly-lamborghini-suv