AIA inks exclusive regional partnership with healthtech startup HolmuskInnovation

INSURER AIA has inked an exclusive regional partnership with healthtech startup Holmusk to provide digital health coaching tools and solutions to the insurance company’s customers.

Through this, its customers and AIA Vitality members can gain access to personal health coaching services based on their specific needs via Holmusk’s network of nutritionists and dietitians.

The insurance company will be incorporating Holmusk’s nutrition coaching services into its AIA Vitality’s nutrition, weight management and chronic disease management propositions, said Christian Wards, director of Group Health & Wellness Transformation at AIA group.

With a personalised health platform that utilises artificial intelligence-based engagement tools and digitally enabled personalised pathways, the company can improve access, convenience, and health outcomes for customers, added Dr Wards.

The new service – which leverages Holmusk’s data-driven approach to health management – will be launched first to its customers in Malaysia, while the companies “work together to launch in other markets subsequently”.

“This partnership gives us the opportunity to touch the lives of thousands of people across the region,” said Nawal Roy, Holmusk’s founder and chief executive. “It also exemplifies AIA’s focus on prevention and early intervention across behavioural health and chronic diseases, so individuals can live healthier, longer, and better lives.”

Chik Wai Chiew, executive director and chief executive of Heritas Capital, an investor of Holmusk, added: “Holmusk’s ability to scale its high quality digital solution, in partnership with leading insurers like AIA, to address unmet needs in chronic disease management such as diabetes is particularly relevant in the context of under-resourced healthcare systems across Asia.”

The startup in May had raised US$21.5 million in a Series A funding round led by US private equity firm Health Catalyst Capital and Optum Ventures, the venture arm of US tech-enabled health services firm Optum. The fresh funds will be used to expand its operations “aggressively” in the US and Asia through partnerships, acquisitions and new hires, chief executive Mr Roy told BT.

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