Spotify this morning announced a major change to how its playlists will operate, with the news that some of its previously human-curated playlists will now be personalized based on listeners’ tastes. Before, Spotify offered personalized playlists like Discover Weekly, Release Radar, and Daily Mixes, among others, to offer users a way to enjoy the music they like and be introduced to new songs and artists that fit their interests. However, these were clearly separated from the curated playlists programmed by Spotify’s editorial team.
Now, Spotify says that will change.
“Some playlists will now be personalized for each listener based on their particular taste. This means that for those specific playlists, no two will be the same,” the company shared in a blog post.
Spotify says it decided to make this change after finding that users listened longer to the personalized playlists, during a trial of the new system. It also notes that the new system will increase the number of artists [...]