Volvo has had it up to här with drivers. The Swedish carmaker has spent decades building a reputation based on safety (and low-key luxury), but humanity’s taste for speeding, distraction, and impaired driving remains a threat no airbag, semi-autonomous system or moose-detection system can neutralize. So this week, Volvo announced a raft of potentially controversial initiatives that will help deliver on its Vision 2020 goal—no more deaths or serious injuries in its new cars—by making its customers behave.
After announcing a few weeks ago that it will limit the top speed of all its new cars to 112 mph, Volvo will roll out efforts to eliminate impaired driving, keep young drivers in check, and help its competitors benefit from its years of safety research.
Improving driver behavior hinges on knowing how the driver is behaving, so Volvo—at an event also marking 60 years since it introduced [...]