Here comes a Pixel … sport watch?
Google and the Fossil Group announced earlier today that the tech giant is acquiring some of Fossil’s smartwatch intellectual property, suggesting Google may be making its own competitor to the Apple Watch, or, as wishful pundits refer to it, a Pixel watch. It’s not an outlandish idea: As first reported in Wareable, Fossil Group executive vice president and chief digital officer Greg McKelvey says the $40 million deal will result in the launch of “a new product innovation that’s not yet hit the market.” Google buying up talent as it ramps up hardware efforts is also not unprecedented: In early 2018, it spent $1.1 billion to buy a significant chunk of the HTC smartphone team that had helped develop Google’s Pixel phones.
But Google’s $40 million buy of some of Fossil’s smartwatch tech also says a lot about the broader smartwatch market. In short: Fitness has been driving this whole category of technology, more so than fashion. [...]