If you’re a Firefox user, then you may have noticed a weird new extension that suddenly showed up in your browser this week.
The extension is called “Looking Glass 1.0.3” and this is its description: MY REALITY IS JUST DIFFERENT FROM YOURS. Now that sounds ominous. It’s really not, though. It’s a promotional campaign between Firefox and the TV series Mr. Robot that brings an alternate reality game to your browser. This must have sounded like a great idea when somebody pitched it to Mozilla, but the backlash has been fierce.
There are some obvious synergies between the Mr. Robot and Mozilla brands, after all (or so I assume based on what I’ve heard; I’ve only seen one episode). And the extension doesn’t really do anything until you’ve opted into the game.
But still, if Mozilla is positioning itself as the privacy-conscious alternative to Google, Microsoft and others, then installing an extension without asking users first doesn’t feel right at all. It doesn’t