With a 49-inch screen spanning the dash from one door to the other, the first car-of-the-future unveil at this year’s Consumer Electronics Show in Las Vegas didn’t disappoint when it came to that all-important measure: tech bling. Chinese car startup Byton unveiled an SUV it’s all but shoving into the future, checking off keywords like electric, autonomous, connected, shared, enriching, transformative, luxurious, entertaining, intuitive, and efficient—several times over.
Electric smart cars backed by Chinese investment have been a regular part of the CES lineup for the past few years (chief among them the struggling Faraday Future). But despite the country’s use of incentives and regulation to encourage electric driving, none of these have made it into mass production.
But Byton could go differently. Underneath the hype and buzz is a rather reasonable electric vehicle, which, if the company manages to sell for the quoted $45,000 price, will excite people who can’t