On March 17, 2018, The New York Times, alongside The Guardian and The Observer, reported that Cambridge Analytica, a data analysis firm that worked on President Trump’s 2016 campaign, and its related company, Strategic Communications Laboratories, pilfered the data of 50 million Facebook users and secretly kept it. This revelation and its implications, that Facebook allowed data from millions of its users to be captured and improperly used to influence the presidential election, ignited a conflagration that threatens to engulf the already tattered reputation of the embattled social media giant.
For five days, Mark Zuckerberg, Facebook’s CEO, remained what many called “deafeningly silent,” before finally posting a lengthy response to his personal Facebook page. He then spoke to a small handful of news outlets, including WIRED, offering apologies, conceding mistakes, and, surprisingly, even entertaining regulation for his sprawling company.
From the moment the